Hey, I'm Hollie
I’m your trainer and the creator of the STRONG Method.
I believe fitness can change your life — and you deserve a body you actually want to live in.
I help busy women do exactly that with real workouts, real nutrition, and real results.
As a woman, I believe the more you lift weights the more effective your body can become (hello fired-up metabolism). I am here to teach and coach you to do this in an effective way that takes the guesswork away- you just show up and put in the work!
I have spent 13 years as a fitness professional and like most women, I have tried all the things: running, boot camps, spin class, and even Crossfit.
Effective and progressive strength training transformed both my body and mind-- and NOW I have coached hundreds of women to do the same.
About Me
I’m a trainer, nutrition coach, and creator of the STRONG Method™ — but also a French fry–loving, dessert-ordering, early-to-bed Midwest mom of three who feels most alive in the mountains and always has an afternoon Diet Coke in hand.
In 2020, I traded my fifth-grade classroom for a Zoom screen and hit play on a dream I didn’t know I had. The plan was always to return to work as a school principal after staying home for eight years — but STRONG took off, and I knew I couldn’t go back.
What started with 40 women in a garage turned into a full-blown movement — and now, I help thousands of women stop spinning their wheels and finally feel confident, capable, and in control again.
My Story
I’ve been working in fitness since 2009 — over 16 years of coaching, lifting, learning, and evolving.
I started out as a full-blown group fitness junkie. I taught it all — spin, bootcamp, HIIT — and I loved the energy and the community (and let’s be honest, the free gym membership didn't hurt either).
In 2014, I decided to get certified as a personal trainer so I could start coaching women 1:1 — in between nap times, snack breaks, and the beautiful chaos of raising three kids.
Like most women, I tried everything: running, CrossFit, cardio classes, and every shiny workout trend. But no matter how hard I pushed, my body never looked or felt the way I wanted it to.
It wasn’t until I pulled back on the cardio, focused on progressive strength training, and simplified my nutrition that everything changed. I finally looked like I lifted — and more importantly, I felt strong, steady, and in control.
Now I coach women through that same transformation inside the STRONG Method — helping them build the body they actually want to live in, without the burnout.
What I Believe
I believe fitness should fit your life — not take it over.
You don’t need hours in the gym, perfect meals, or six workouts a week.
You need structure. Simplicity. Support.
And a coach who actually gets what your life looks like.
I’ve been there — in the middle of hormone changes, burnout, parenting, overwhelm, and wondering what the heck happened to my body.
And I’m here to show you there’s a better way.
The STRONG Method™
The STRONG Method™ is my signature coaching system that helps women build the body they want to live in — one that’s lean, strong, and sustainable.
It’s powered by:
The Lift to Lean System™ — a progressive strength training strategy that reshapes your body without extreme cardio or burnout
The 40-20 STRONG Protocol — a simple daily rhythm: 40-minute strength workouts, 40g of protein per meal, 20g of fiber, and 20 minutes of walking
The Daily Four Nutrition Framework — simple, habit-based nutrition that works with your life (not against it)
This isn’t just a program. It’s a lifestyle you can live in — and finally feel good in.
Why I Do This
Because I believe midlife is when everything should get clearer, not harder.
Because “toned” is code for “I want to feel strong in my skin again.”
Because I know how powerful women become when they stop chasing fads and start lifting heavy things — literally and metaphorically.
And because once you experience what STRONG really feels like, you’ll never go back.
Let me be the last trainer you ever need.
Want to know if STRONG is for you? Try it for FREE!
FREE dumbbell-based workout program that you can do anywhere to help you START lifting weights, change your body and see results.
Get your 2-Weeks of FREE Full-Body workouts
I created the FULL-BODY BLUEPRINT with the busy women in mind.