Hey, I'm Hollie
I’m your trainer and the creator of the STRONG Method.
I believe fitness can change your life — and you deserve a body you actually want to live in.
I help busy women do exactly that with real workouts, real nutrition, and real results.
As a woman, I believe the more you lift weights the more effective your body can become (hello fired-up metabolism). I am here to teach and coach you to do this in an effective way that takes the guesswork away- you just show up and put in the work!
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I have spent 13 years as a fitness professional and like most women, I have tried all the things: running, boot camps, spin class, and even Crossfit.
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Effective and progressive strength training transformed both my body and mind-- and NOW I have coached hundreds of women to do the same.
About Me
I’m a trainer, nutrition coach, and creator of the STRONG Method™ — but also a French fry–loving, dessert-ordering, early-to-bed Midwest mom of three who feels most alive in the mountains and always has an afternoon Diet Coke in hand.
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In 2020, I traded my fifth-grade classroom for a Zoom screen and hit play on a dream I didn’t know I had. The plan was always to return to work as a school principal after staying home for eight years — but STRONG took off, and I knew I couldn’t go back.
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What started with 40 women in a garage turned into a full-blown movement — and now, I help thousands of women stop spinning their wheels and finally feel confident, capable, and in control again.
My Story
I’ve been working in fitness since 2009 — over 16 years of coaching, lifting, learning, and evolving.
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I started out as a full-blown group fitness junkie. I taught it all — spin, bootcamp, HIIT — and I loved the energy and the community (and let’s be honest, the free gym membership didn't hurt either).
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In 2014, I decided to get certified as a personal trainer so I could start coaching women 1:1 — in between nap times, snack breaks, and the beautiful chaos of raising three kids.
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Like most women, I tried everything: running, CrossFit, cardio classes, and every shiny workout trend. But no matter how hard I pushed, my body never looked or felt the way I wanted it to.
It wasn’t until I pulled back on the cardio, focused on progressive strength training, and simplified my nutrition that everything changed. I finally looked like I lifted — and more importantly, I felt strong, steady, and in control.
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Now I coach women through that same transformation inside the STRONG Method — helping them build the body they actually want to live in, without the burnout.
What I Believe
I believe fitness should fit your life — not take it over.
You don’t need hours in the gym, perfect meals, or six workouts a week.
You need structure. Simplicity. Support.
And a coach who actually gets what your life looks like.
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I’ve been there — in the middle of hormone changes, burnout, parenting, overwhelm, and wondering what the heck happened to my body.
And I’m here to show you there’s a better way.
The STRONG Method™
The STRONG Method™ is my signature coaching system that helps women build the body they want to live in — one that’s lean, strong, and sustainable.
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It’s powered by:
The Lift to Lean System™ — a progressive strength training strategy that reshapes your body without extreme cardio or burnout
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The 40-20 STRONG Protocol — a simple daily rhythm: 40-minute strength workouts, 40g of protein per meal, 20g of fiber, and 20 minutes of walking
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The Daily Four Nutrition Framework — simple, habit-based nutrition that works with your life (not against it)
This isn’t just a program. It’s a lifestyle you can live in — and finally feel good in.
Why I Do This
Because I believe midlife is when everything should get clearer, not harder.
Because “toned” is code for “I want to feel strong in my skin again.”
Because I know how powerful women become when they stop chasing fads and start lifting heavy things — literally and metaphorically.
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And because once you experience what STRONG really feels like, you’ll never go back.
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Let me be the last trainer you ever need.
Want to know if STRONG is for you? Try it for FREE!
FREE dumbbell-based workout program that you can do anywhere to help you START lifting weights, change your body and see results.
Get your 2-Weeks of FREE Full-Body workouts
I created the FULL-BODY BLUEPRINT with the busy women in mind.