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Like many small business owners, I didn’t have a roadmap, just a drive to keep trying. As my business grew from 30 women to 350 paying subscribers worldwide and thousands of women who’ve joined for fitness challenges, I figured it out step by step. I bootstrapped the whole thing and took messy action to build something of my own.

Never in a million years did I think I’d be interviewed on the news as a female entrepreneur.
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I’m just a small-town girl from New Haven, Indiana. I was a 5th grade teacher.
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I thought that’s where I’d make my mark — in a classroom with 25 kids.
But in 2020… I felt a tug I couldn’t ignore.
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And I chose to bet on myself.

As a fitness professional, Hollie Nicholson always kept alcohol out of her weekdays, but those weekends of drinking still took their toll until, in 2019, she started asking questions.
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Despite embodying health in many aspects of her life, Hollie faced a personal challenge with alcohol—and one day, she decided she had enough.
Every weekend, amidst living a life filled with healthy habits, alcohol was still a part.

In this summer episode, personal trainer and ski mom Hollie Nicholson shares her expertise on building strength for skiing through accessible at-home workouts.
From her Indiana roots to skiing the Swiss Alps, Hollie discusses how she helps women build confidence and strength for their mountain adventures.

It's time to get Girls in the Game! The WNBA All-Star 2025 Host Committee recently launched ‘Girls Get in the Game,’ a PSA featuring local leaders and sports legends designed to inspire girls to step into sports with confidence and a sense of belonging.
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Download the PSA, instructional guides & videos to start meaningful conversations with the youth in your life, featuring Indy's Hollie Nicholson Wellness.

