STRONG
SUMMER SHRED
A 5-week fitness program for women over 35 to lose 5–15 pounds, tone up, and finally feel fit, strong, and confident in your body.
Our signature metabolic fitness program is tailored for women struggling with stubborn weight gain. It's dedicated to helping you achieve a more toned body and a faster metabolism, all while enjoying the same meals as your family. With our program, you'll finally be able to reveal those beautiful muscles.
We Start Monday, June 30
Sign up now and get FREE Primer workouts to complete while you wait for the program to start officially!
Tired of doing everything “right” and still not seeing results?
It’s time for a program that actually works—for your body, your life, and your goals.
The Top 5 Mistakes Women over 40 Make When Struggling With Weight Gain
Assuming the weight loss and toning strategies that worked in your 20s will still work in your 40s.
Jumping from one trend to another, taking advice from 20-something influencers and celebrities on social media.
Believing that success only comes from daily, grueling 60 minute workout AT the gym.
Relying solely on light weights, high-intensity interval training (HIIT), or routine Peloton sessions as your complete workout plan.
Feeling so overwhelmed by the options and fear of injury that you avoid starting anything at all.
Here’s what actually works: A proven, science-backed method designed for midlife women by a midlife woman who gets it.
STRONG Summer Shred delivers smart training, realistic nutrition, and daily structure that fits your life—so you can finally see lasting results without the guesswork.
We Start Monday, June 30.
Sign up now and get FREE Primer workouts to complete while you wait for the program to start officially!
How STRONG Summer Shred works
This isn’t a grab bag of random workouts.
It’s a strategic 5-week plan designed to get results for women over 40.
You’ll follow:
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4 Full-Body Strength Workouts per Week – to build lean muscle, boost metabolism, and torch fat.
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1 Weekly STRONG Yoga Session – to stretch, recover, and support mobility and muscle tone.
No guesswork. No overtraining.
Just smart, efficient workouts designed to work with your body—not against it.
We train full-body every time, which means you:
✅ Hit the right muscles in the right way
✅ Avoid overtraining
✅ Build visible muscle tone and strength—fast
What makes STRONG Summer Shred different?
It’s powered by my Triple S Method™:
STRONG
We lift with purpose. You’ll challenge your body with progressive strength training that builds real muscle, boosts energy, and transforms your metabolism.
SCULPT
We target the areas that matter most—glutes, arms, core—so you feel confident in your body (yes, even in a swimsuit).
SHRED
We combine muscle-building and fat-burning movement to maximize calorie burn, even after your workout ends.
BONUS: The 40-20 method
Our nutrition framework keeps it simple:
Eat meals (not snacks), hit your protein goals, and fuel your body the smart way—without cutting carbs or cooking separately from your family.
This approach amplifies fat loss, improves muscle tone, and skyrockets your energy every single day.
We Start Monday, June 30
Sign up now and get FREE Primer workouts to complete while you wait for the program to start officially!
You don’t need another workout.
You need a system.
The STRONG Method combines metabolism-boosting strength, sculpting moves, and smart fat loss strategies to help you finally feel toned, energized, and strong in your body—without the guesswork.
I love the accountability and flexibility
"STRONG is such a blessing in my life. I love the accountability and flexibility"
Do it at a time that works best for you!
"I’ve been strength training since high school and am approaching 50 but needed a mental shift with my strength training to keep me motivated yet challenged and not overly complicated! This program has provided me with just that- it is for beginners and experienced alike! Plus you can do it at a time that works best for you!"
I love having Hollie's accountability
"I live in California and my sister lives in Carmel, IN. She is my best friend and my whole life I have always tried to be more like her.
In the summer of 2022 I moved to a new neighborhood and too far away from my workout group so I needed something new. Karen told me I should join Hollie's program with her.
I have never made a live workout but I love hearing Hollie cheer on my sister during the workout. I love having Hollie's accountability along with my sister and having something else to connect us when we are so many miles apart."
The strong program is the first workout program I have consistently done!
"The strong program is the first workout program I have consistently done! I love been following the program for over 2 years and have no plans to stop now because it works for my schedule and my body!"
Hollie pushes me to keep going.
"I love the STRONG workouts! I am so much stronger and I like the live workouts where Hollie pushes me to keep going."
WHAT'S INCLUDED?
4 Workouts + 1 Yoga Session per Week
25 total workouts designed to tone your body and fire up fat loss. ($600 value)
40-20 Nutrition Framework
Learn how to fuel your body to accelerate results, keep muscle, and lose fat without cooking separate meals for your family. ($200 value)
Flexible Workout Options
Join live on Zoom, follow along with videos, or train at your own pace with demo clips inside the app. ($500 value)
Activity Monitoring
Track progress, see your wins, and stay consistent. ($50 value)
Private Messaging with your coach & trainer.
Direct access to me for support, guidance, and feedback.
($200 value)
Private Community Chat
Support and accountability from a community of STRONG women who get it. ($100 value)
SUMMER SHRED is your one-stop virtual fitness studio, delivering over $2,000 worth of fitness & nutrition guidance and community support—all tailored specifically for women over 35 looking to lose weight, get toned, and speed up your metabolism.
We Start Monday, June 30
Sign up now and get FREE Primer workouts to complete while you wait for the program to start officially!
I know your calendar is FULL and you don’t have hours to spent at the gym….
Every workout in the STRONG program is 40 minutes or less and can be done with minimal equipment: dumbbells & resistance bands!
In order to keep our metabolism moving in our 40s we have to make sure building and maintaining our muscle is the main PRIORITY!
I have spent the last 5 years getting my body STRONG for my 40s AND have taught hundreds of women to do the same– Now it is YOUR turn!
MUSCLE is the GOLDEN TICKET to being toned!
What worked in your 20s and 30s isn’t going to cut it anymore. We do have to be more intentional with our training. Those random youtube videos and HIIT workouts just don’t cut it anymore.
After 40, the way we fuel our bodies is not just important—it's critical.
That's why the STRONG program includes my 40-20 nutrition framework designed to teach you the essentials of nutrition without restrictive diets.
READY TO COMMIT TO MORE THAN JUST 5 WEEKS???
Upgrade STRONG VIP!
Here’s what you gain when you upgrade:
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Ongoing Workout Progression: New workouts drop every 4 weeks with smart strength progressions to help you keep building lean muscle, burning fat, and feeling unstoppable.
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Continued Coaching + Support: Stay connected with weekly check-ins, private messaging, and monthly coaching calls—because you’re not doing this alone.
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Vacation Workouts: Busy summer? No problem. Stay consistent wherever you are with travel workouts that keep you on track.
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Cardio + Core Workouts: Feel the burn, elevate your heart rate, and strengthen your core with quick, high-impact add-ons that accelerate fat loss—and they’re only available inside STRONG VIP.
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Bonus July Meal Plan: A full month of done-for-you summer meals that are protein-packed, family-friendly, and fat-loss focused.
STRONG VIP is for you if:
You’re ready to stop starting over and finally live the STRONG lifestyle—beyond just a 5-week program.
We Start Monday, June 30
Sign up now and get FREE Primer workouts to complete while you wait for the program to start officially!
S
ustainable
T
R
esults Driven
O
ptimal
N
utrition Focused
G
rowth Minded
ailored
Are you in for STRONG SUMMER SHRED
or STRONG VIP?
Start by dropping your name and email below. From there, you'll be taken to make your payment selection, set up your account, and start working out today!
We Start Monday, June 30
Sign up now and get FREE Primer workouts to complete while you wait for the program to start officially!
Hey, I'm Hollie-
Personal trainer, nutrition coach, and real-life mom of three who's been helping women get strong, lean, and confident for over 16 years.
I’ll be your coach inside STRONG Summer Shred, and I get exactly where you're at.
Midlife hits different. You’re juggling kids, career, and your own sanity while trying to figure out why your old workout routine stopped working.
You don’t need more noise. You need a real plan built for your body—and a coach who gets it.
I’ve done it all:
Running
Bootcamps
Group Fitness
CrossFit
...and still felt like my body didn’t reflect how hard I was working.
It wasn’t until I pulled back on the cardio, ditched the endless HIIT, and focused on smart strength training + real-life nutrition that everything changed.
I finally looked like I lifted—and more importantly, I felt amazing.
Now I help thousands of women do the same with my 40-20 STRONG Method.
They don’t just look better—they live better. Stronger. Louder. More confident than ever.
I’m also a wife and busy mom, so I get what it’s like to put yourself last. But here’s the truth: you don’t need hours, perfection, or a gym.
You need dumbbells, a little space (yes, your closet works), and a coach who’s got your back.
Let me be the last trainer you ever need.
Because this time?
It’s finally going to work for YOU!
We Start Monday, June 30
Sign up now and get FREE Primer workouts to complete while you wait for the program to start officially!
STRONG has changed me!
"STRONG has changed me. Physically & mentally. I feel stronger & more confident than ever. Ready to take on all that life hands me!!"
I love all the consistency
"I love all the consistency, the way Hollie builds on things each week so I can really feel myself improving, but then it also changes every few weeks. Just when I'm starting to get tired of the same exercises, they change! I also love the devotional at the end - I feel like I'm working on more than just the physical aspect of myself!"
STRONG has been the perfect solution for me!
"I have never committed to a program for very long. I like to walk, but that was really the extent of my exercise. I lost 30 pounds since September 2022, but found that I looked flabby and I still wasn’t proud of my body.
STRONG has been the perfect solution for me! I like the workouts, and although I have maintained my weight loss and haven't lost any more pounds, I have lost 8 inches with this program in the last 10 weeks! That is exactly my goal! I FEEL so much stronger and able.. I also LOVE the daily devotions and prayer. I recommend STRONG to everyone!"
This program makes it super easy and effective
"I’m so thankful for this program. Working full-time, teaching, and raising kids, I have all the excuses in the world to skip a workout.
This program makes it super easy and effective - I don't have to think or plan or travel. It's all right there, leaving me with no excuses to get going!"
Easy to follow!
"I really enjoy the progressive workouts Hollie provides. They are effective, efficient and easy to follow!"
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