STRONG
collective
Strength Training for Women Who Are Done Starting Over
Stop piecing together your fitness. Follow a strength training + nutrition plan designed to help you build muscle, get leaner, feel stronger and know exactly what to do next.
5 WORKOUTS A WEEK.
30-40 MINUTES
EVERYTHING PLANNED FOR YOU.
MUSCLE is YOUR Body's 401(k)
And right now, you’re either building it or you’re burning it.
After 35, muscle isn’t just about looking good in your jeans.
It’s your metabolism. It’s your strength. It’s your longevity.
You wouldn’t head into retirement with zero savings...
so why would you enter it without muscle?
The STRONG Collective is your daily deposit.
We’re training now so your body shows up for you later.
Your STRONG Collective Includes:
Your Complete Training Plan
Five workouts are programmed for you each week, following my strategic training cycles so you never have to decide what workout to do... or what comes next.
The LIFT → LEAN → DEFINE Method
Your workouts aren't random. We move through intentional phases designed to build strength and muscle, change the training stimulus, and keep your body adapting.
Everything Inside One App
Open the app and your workout is waiting. Follow the exercises, track your weights and reps, watch your progress, and stay consistent wherever you train.
Cardio + Core + Recovery Library
Need something extra? You'll have additional cardio, core, mobility and recovery workouts available whenever you need them.
STRONG Shared Monthly Meals
Each month, I'll give you a new collection of simple, protein-forward meals I'm actually making for my own family because figuring out what to eat shouldn't take up any more brain space.
Education + Coaching Library
You’re not just following workouts, you’re learning how to train, eat and make this work for your body. Inside your member portal, you’ll find topic-based trainings, coaching call replays and education you can come back to whenever you need it.
Coaching + Accountability From Me
You're not just downloading a workout plan and disappearing. I'm inside the Collective coaching, teaching, answering questions and helping you understand how to make this work in your real life.
MONTHLY
$79/month
Maximum flexibility
QUARTERLY
$209 every 3 months
Save $112/year
ANNUAL
$749/year
Save $199/year
You don't need another fitness plan... you need a strategy that works for your actual life.
If you're tired of starting over, following plans for a few weeks and falling off...
or doing all the “right” things but still not seeing your body change...
you're in the right place to FINALLY MAKE A CHANGE.
BUILT FOR YOUR REAL LIFE
Your calendar is full. Your workouts don't need to take over it.
Every workout is 40 minutes or less, uses minimal equipment and is already planned for you.
Open the app.
Follow the plan.
Get it done.
BUILD THE MUSCLE YOUR BODY NEEDS
After 40, maintaining muscle becomes even more important for your strength, metabolism and how your body looks and feels.
That's why strength isn't an “extra”... it's the foundation.
TRAIN WITH A STRATEGY
Random workouts can make you sweat. That doesn't mean they're creating the result you want.
Your training moves through intentional phases that change the stimulus your body receives so you aren't doing the same thing week after week.
Meet the LIFT → LEAN → DEFINE Method.
NUTRITION WITHOUT ANOTHER DIET
You don't need to eat less and less to get leaner.
The Daily FOUR gives you a simple framework for protein, produce, fiber and balanced meals so you can fuel your body, support your training and still eat like a normal person.
Ready to get RESULTS?
Here's Exactly How It Works:
There’s a method behind your workouts because random workouts create random results.
Inside the STRONG Collective, your training moves through intentional phases designed to build strength, help you get leaner and more defined, and keep your body responding.
Build the foundation. Progressive strength training designed to help you get stronger, build muscle and increase the weight you can confidently lift.
Change the stimulus. Full-body strength training with a faster pace and strategic programming designed to challenge your conditioning while maintaining the muscle you’ve built.
Bring it together. Strategic training designed to continue building strength while creating the lean, defined look you’ve been working toward.
LIFT
LEAN
DEFINE
START TODAY.
YOUR FIRST WORKOUT IS WAITING.
One App.
Your Entire Plan.
No guessing.
No Googling.
No wondering what workout to do next.
Open the app and your workout is waiting for you...
with exercises, reps, weights and everything you need to follow the plan and track your progress.
Just open the app.
Follow the plan.
Change your body.
40 minutes or less. Done.
Challenging without being complicated.
"I’ve been strength training since high school and am approaching 50 but needed a mental shift with my strength training to keep me motivated yet challenged and not overly complicated! This program has provided me with just that- it is for beginners and experienced alike! Plus you can do it at a time that works best for you!"
The first workout program I have consistently done!
"The strong program is the first workout program I have consistently done! I've been following the program for over 2 years and have no plans to stop now because it works for my schedule and my body!"
Accountability... even from miles apart.
"I live in California and my sister lives in Indiana. I get the accountability of both Hollie and my sister despite being miles apart. I love having STRONG to connect my sister and me.
Ready to get started?
Your first workout is waiting!
Choose the membership that works for you on the next page.
Monthly- $79/month
Maximum flexibility
Quarterly- $209 every 3 months
Save $112/year
Annual- $749/year
Save $199/year
R FIRST WORKOUT IS WAITING.
You don't need to figure out what workout to do, how many reps, or whether you're doing the right thing.
I'll give you the plan.
You just have to follow it.
Hey, I’m Hollie!
I’m a personal trainer, nutrition coach, mom of three, and I’ve been in the fitness industry for over 20 years.
But the way I train now looks a whole lot different than it did in my 20s and 30s.
I spent years thinking more cardio, more workouts and eating less was the answer. Then I hit my 40s and realized I needed to train differently.
I stopped trying to do MORE and started getting intentional about what I was doing.
I lifted heavier.
I prioritized muscle.
I stopped being afraid to eat.
And everything changed.
Now, that’s exactly what I teach inside the STRONG Collective.
You don’t need to make fitness your entire life. You just need a plan that works and someone to help you stick with it.