MUSCLE is YOUR Body's 401(k)
And right now, you're either building it—or you're burning it.
After 35, muscle isn’t just about looking good in your jeans.
It’s your metabolism. It’s your strength. It’s your longevity.
You wouldn’t head into retirement with zero savings—
So why would you enter it without muscle?
STRONG VIP is your daily deposit.
We’re training now so your body shows up for you later.
Your STRONG Membership Includes:
What You Get:
Five Tailored Workouts Per Week ($150 Value)
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Workouts designed to help you reaching your goals, ensuring you achieve maximum results. Each session is built to keep you challenged and motivated.
Live Interactive Workouts on Zoom ($240 Value)
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Join your trainer live three times a week. This isn’t just a workout; it’s a real-time, interactive fitness experience from the comfort of your home. Get immediate feedback, modifications, and encouragement directly from your coach.
Weekly Yoga Sessions ($100 Value)
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Complement your strength training with yoga sessions that focus on stretching the muscles you work. Improve your flexibility, enhance muscle recovery, and increase your overall mobility.
Exclusive App Access ($30 Value)
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Stay on track with our specialized app designed for coaching, accountability, and camaraderie. Log workouts, track progress, and connect with your fitness community anytime, anywhere.
Cardio and Core Workout Library ($99 Value)
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Dive into a variety of cardio and core workouts you can do at your convenience. This library is perfect for enhancing your endurance and strengthening your core, accessible 24/7.
$99 Add-On: Fat Loss Coaching Pod ($299 Value)
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Take your fitness to the next level with our Fat Loss Coaching Pod. Receive personalized nutrition guidance and strategies to accelerate your fat loss, all while being supported by experts.
Exclusive VIP Gifts
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Receive special gifts for hitting your milestone workouts- because showing up consistently should be celebrated.
OVER $900 Value —
Join for as low as $79/month
Choose your path:
$79/month
$209/quarter
$749/year (best value)
Let’s be real: You don’t need another fitness plan.
You need a real strategy that works for your actual life.
You’ve tried cardio, bootcamps, maybe even HIIT—but you still don’t feel strong in your skin.
If you're:
Sick of starting over every Monday
Tired of plans that work for 3 weeks, then fall apart
Craving structure, accountability, and workouts that actually change your body
Then you're in the right place.
I know your calendar is FULL and you don’t have hours to spent at the gym….
Every workout in the STRONG program is 40 minutes or less and can be done with minimal equipment: dumbbells & resistance bands!
In order to keep our metabolism moving in our 40s we have to make sure building and maintaining our muscle is the main PRIORITY!
I have spent the last 5 years getting my body STRONG for my 40s AND have taught hundreds of women to do the same– Now it is YOUR turn!
MUSCLE is the GOLDEN TICKET to middle age!
What worked in your 20s and 30s isn’t going to cut it anymore. We do have to be more intentional with our training. Those random youtube videos and HIIT workouts just don’t cut it anymore.
After 40, the way we fuel our bodies is not just important—it's critical.
That's why the STRONG program includes my 40-20 nutrition framework designed to teach you the essentials of nutrition without restrictive diets.
Ready to get RESULTS?
Here's Exactly How It Works:
There’s a method to the madness—because random workouts lead to random results.
Inside STRONG VIP, you’ll follow my proven Triple S Strategy + 40-20 Method to build lean muscle, shred fat, and feel amazing in your skin.
The Triple S Training Protocol™
STRONG + SCULPT Phase
We focus on progressive strength training with intentional splits: this is how we build lean muscle, speed up your metabolism, and actually change your shape.
SHRED Phase
Now that the muscle is built, it’s time to reveal it.
This phase combines targeted training with fat-burning strategies that help you drop inches and see definition—without hours of cardio.
STRONG Yoga
Every week, we stretch and recover with mobility-focused yoga that supports your muscle growth, flexibility, and long-term joint health.
The 40-20 Method
This is your nutrition made simple framework.
We use strategic nutrition habits that support your workouts, fuel your body, and accelerate fat loss—without eliminating real food or family meals.
This Isn’t Just a Workout Plan
It’s a transformation of how you move, eat, and live.
We’ve taken decades of fitness and nutrition science, simplified it, and built a system that works—for real women, with real lives, who are ready for real results.
Workouts Will Start Immediately
Sustainable
Tailored
Result Driven
Optimal
Nutrition
Growth Minded
One App.
One Workout.
One Powerful Habit.
Each day, you only need to do one thing:
Open the app. Get to work.
✔️ No guessing
✔️ No Googling
✔️ No wasting time figuring it out
Just press play and follow the plan.
From app open to workout DONE—in 40 minutes or less.
Make STRONG your go-to workout routine—and watch it become your lifestyle.
One click a day. One workout at a time.
One STRONG woman in the making.
I love the accountability and flexibility
"STRONG is such a blessing in my life. I love the accountability and flexibility"
Do it at a time that works best for you!
"I’ve been strength training since high school and am approaching 50 but needed a mental shift with my strength training to keep me motivated yet challenged and not overly complicated! This program has provided me with just that- it is for beginners and experienced alike! Plus you can do it at a time that works best for you!"
I love having Hollie's accountability
"I live in California and my sister lives in Carmel, IN. She is my best friend and my whole life I have always tried to be more like her.
In the summer of 2022 I moved to a new neighborhood and too far away from my workout group so I needed something new. Karen told me I should join Hollie's program with her.
I have never made a live workout but I love hearing Hollie cheer on my sister during the workout. I love having Hollie's accountability along with my sister and having something else to connect us when we are so many miles apart."
The strong program is the first workout program I have consistently done!
"The strong program is the first workout program I have consistently done! I love been following the program for over 2 years and have no plans to stop now because it works for my schedule and my body!"
Hollie pushes me to keep going.
"I love the STRONG workouts! I am so much stronger and I like the live workouts where Hollie pushes me to keep going."
Why Choose VIP?
This isn’t just fitness—it’s your full-strength lifestyle.
STRONG VIP isn’t a random set of workouts or another gym membership.
It’s a comprehensive, proven system for women over 35 who want to build muscle, lose fat, and feel confident in their body again.
Start Enrollment NOW, by putting your name and email above, from there you will be taken to the check out page where you can choose the payment option that's right for you:
Monthly: $79
Quarterly: $209
Annually: $749
You’ll get:
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A real coach (me!) in your corner every step of the way
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A like-minded community of strong women who get it
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A plan that works for your real life—busy schedules and all
This is more than a program.
It’s the STRONG lifestyle—and it’s waiting for you.
Workouts Will Start Immediately
Hey, I’m Hollie—
Personal trainer, nutrition coach, and real-life mom of three who's been helping women get strong, lean, and confident for over 16 years.
I created the STRONG Method to help women in midlife stop spinning their wheels with programs that don’t work.
I’ve tried it all—running, spin, bootcamps, CrossFit—and still didn’t look like I worked out. When I finally started training smarter, eating better, and lifting heavy, everything changed.
Now I coach women like you to do the same—without obsession, overwhelm, or hours in the gym.
Let me be the last trainer you ever need.
Because this time?
It’s finally going to work for YOU!
Workouts Will Start Immediately
STRONG has changed me!
"STRONG has changed me. Physically & mentally. I feel stronger & more confident than ever. Ready to take on all that life hands me!!"
I love all the consistency
"I love all the consistency, the way Hollie builds on things each week so I can really feel myself improving, but then it also changes every few weeks. Just when I'm starting to get tired of the same exercises, they change! I also love the devotional at the end - I feel like I'm working on more than just the physical aspect of myself!"
STRONG has been the perfect solution for me!
"I have never committed to a program for very long. I like to walk, but that was really the extent of my exercise. I lost 30 pounds since September 2022, but found that I looked flabby and I still wasn’t proud of my body.
STRONG has been the perfect solution for me! I like the workouts, and although I have maintained my weight loss and haven't lost any more pounds, I have lost 8 inches with this program in the last 10 weeks! That is exactly my goal! I FEEL so much stronger and able.. I also LOVE the daily devotions and prayer. I recommend STRONG to everyone!"
This program makes it super easy and effective
"I’m so thankful for this program. Working full-time, teaching, and raising kids, I have all the excuses in the world to skip a workout.
This program makes it super easy and effective - I don't have to think or plan or travel. It's all right there, leaving me with no excuses to get going!"
Easy to follow!
"I really enjoy the progressive workouts Hollie provides. They are effective, efficient and easy to follow!"